Spanish- and Portuguese-language productions are no longer viewed merely as regional alternatives within the global streaming ecosystem; they have firmly established themselves as central pillars of Amazon MGM Studios’ original content strategy. This evolution took center stage on Tuesday during the sixth edition of Iberseries & Platino Industria, held in Madrid, Spain. Two of the studio’s top international executives drew packed audiences to discuss how local-language storytelling is successfully scaling to captivate worldwide audiences, proving that creators in Spain and Latin America can match the production quality, narrative ambition, and audience reach of traditional Hollywood heavyweights.
The high-profile panel featured Javiera Balmaceda, head of international originals for Latin America, Canada, and Australia, alongside Nicole Morganti, head of international originals for Southern Europe. Together, the executives offered industry professionals, creators, and journalists a comprehensive look into the studio’s development pipeline, shedding light on the commercial viability and creative freedom driving their international slates. By highlighting high-concept projects across genres traditionally dominated by U.S. studios—such as high-octane action, psychological thrillers, and dystopian horror—the executives underscored a broader industry shift toward decentralized content creation.
The Evolution of Global Content at Amazon MGM Studios
In recent years, the mandate for international streaming platforms has evolved rapidly. Initially focused on acquiring localized libraries or producing modest regional content to satisfy domestic subscriber bases, major studios like Amazon MGM have pivoted toward a global-first philosophy. Under this model, a story rooted deeply in a specific culture, language, or geographical location is engineered to resonate universally.
Balmaceda and Morganti emphasized that this approach relies heavily on authenticity combined with universal narrative tropes. Whether dealing with themes of grief, betrayal, survival, or romance, the emotional core of a story remains borderless. During their presentation in Madrid, the executives demonstrated this philosophy in action by unveiling exclusive trailers for upcoming tentpole projects, including the action-packed feature films Zeta and Vengeance.
Zeta plunges viewers into the clandestine world of a national intelligence service team led by its titular elite agent. The plot thickens when the unit is tasked with investigating the simultaneous, highly coordinated assassinations of five former Spanish spies stationed in different embassies across the globe. Meanwhile, Vengeance leans into the visceral revenge-thriller genre, centering on Carlos Estrada, a decorated special forces hero. When his wife is brutally murdered, Estrada is left with a solitary, relentless purpose: total vengeance. Both titles are designed to showcase slick choreography, high production values, and complex character dynamics that rival standard Hollywood action fare.
The Triumph of Young Adult Adaptations and Literary IP
Beyond high-stakes action and thrillers, Amazon MGM Studios has reaped massive commercial rewards from adapting popular literary intellectual property (IP), particularly within the young adult (YA) romance and thriller genres. A focal point of the executives’ presentation was the extraordinary success of bestselling author Mercedes Ron’s film adaptations on Prime Video.
The phenomenon began with the Culpables (Fault) series, which Balmaceda described as a "massive success" that dramatically expanded the platform’s young demographic footprint. Capitalizing on this momentum, the studio recently launched the romantic thriller Drawn Together (Marfil), which has quickly mirrored the trajectory of its predecessor.
Drawn Together stars Ester Expósito—widely recognized for her breakout roles in the global Netflix hit Elite and The Wailing—alongside Hugo Diego Garcia, known for Death and Other Details and The Substance. Balmaceda praised the creative synergy during her session at Iberseries, noting, "[Mercedes Ron] is the queen of young adult because Marfil is working extremely well as well." The pairing of bankable international stars with proven literary source material has created a reliable formula for subscriber acquisition and engagement, proving that cross-border YA adaptations can achieve blockbuster status.
Challenging the Hollywood Monopoly on Action and Genre Cinema
One of the most compelling segments of the executive panel addressed a persistent industry question: Why invest heavily in Spanish-language action and dystopian films when Hollywood has historically dominated those genres?
Balmaceda addressed the skepticism head-on, recounting the inquiries she frequently faces from internal and external stakeholders. "The United States produces a lot of action, such as Jack Ryan and other titles that work very well worldwide, so that’s why they ask us why we want to produce an action movie in Mexico or Spain," Balmaceda shared with the Madrid audience.
Her response was a definitive push for expansion and creative democratization. "I say more is more. We can do it as well. We can produce a successful movie, a successful story and make the audience grow, and it’s easy to see all the new audiences we have attracted."
This philosophy is mirrored in the horror and dystopian spaces, as highlighted by Nicole Morganti. Discussing the studio’s strategy in Southern Europe, Morganti pointed to the runaway success of the Spanish zombie thriller Apocalypse Z and teased its upcoming sequel, Apocalypse Z: New World, slated for release on Halloween.
Recalling the genesis of the original film, Morganti noted the initial skepticism surrounding the project. "There was a fantastic idea for an apocalyptic story in Spain, a very Spanish story with zombies," she said. When critics questioned the viability of a Spanish zombie project given the saturation of American undead media, Morganti and her team leaned into cultural strengths and the inherent universality of the genre.
"Well, first of all, because horror is a Spanish genre, and you need to democratize that as well, and you need to tell the bosses that it can be done. Also, zombies don’t have a nationality. They don’t speak English either." By stripping away language barriers through genre conventions, the studio has unlocked new avenues for non-English content to dominate global charts.
Background and Context of Iberseries & Platino Industria
The setting for these revelations, Iberseries & Platino Industria, has grown into the premier international event for the Spanish- and Portuguese-language audiovisual industries. Conceived as a major nexus for producers, creators, platform executives, and financiers, the summit plays a critical role in shaping the future of Iberseries content.
Now in its sixth edition, the event in Madrid serves as a vital barometer for industry trends, technological integration (such as the practical uses of artificial intelligence in production), and cross-border co-productions. The timing of the Amazon MGM presentation aligns with a broader macroeconomic shift in the streaming sector. As major media companies pivot away from endless subscriber growth at all costs toward sustainable profitability, localized content with proven global appeal has emerged as a cornerstone of smart fiscal strategy. Local productions often benefit from lower relative production costs compared to blockbuster U.S. series, while offering high engagement rates and fostering deep, loyal customer bases in emerging digital markets.
Broader Industry Implications and the Future of International Streaming
The insights shared by Balmaceda and Morganti signal a permanent structural change in how global media conglomerates view linguistic diversity. For decades, the export of cultural content was a largely unidirectional pipeline flowing from Hollywood to the rest of the world. Today, digitization and changing consumer habits—driven heavily by the normalization of subtitled and dubbed content among younger demographics—have shattered that traditional paradigm.
By investing in domestic talent pools, regional showrunners, and local literary franchises, studios like Amazon MGM are not only diversifying their libraries but also mitigating risks associated with relying solely on U.S.-centric IP. Furthermore, the success of titles like Culpables, Drawn Together, and the Apocalypse Z franchise demonstrates that international viewers increasingly demand content that reflects their own cultural nuances, while global audiences are increasingly agnostic about the language of origin provided the narrative execution is top-tier.
As Iberseries & Platino Industria continues its run through Friday in the Spanish capital, the conversations ignited by Amazon MGM Studios underscore a vibrant, confident future for Ibero-American storytelling. With robust slates scheduled for release through the remainder of the year and into the future, the message from Madrid is unequivocal: the boundaries of global entertainment have expanded, and Spanish- and Portuguese-language stories are leading the charge.






